The Daily Press hired a new marketing consultant last week, Anthony Ramirez, who has spent several years working in Grant County.
Ramirez was born in Silver City but was raised in Deming because his father landed a teaching job there. He was a student while his father was the principal at Deming High School.
After he graduated as a Wildcat, Ramirez went to college at Western New Mexico University and New Mexico State University. While a student in the 1980s, he worked as a part-time ticket agent for Mesa Airlines at the Grant County Airport. As the company grew, it began to provide commuter service for other airlines, like U.S. Airways, United Express and America West Express. The company eventually got a new name, becoming Mesa Air Group. Throughout his time with the airline, Ramirez worked in a variety of positions, including as a full-time ticket agent, station manager, and a trainer for ticket agents, ground crews and marshals.
After being in the airline industry for 17 years, Ramirez left to become the parts manager for the Toyota dealership in Silver City. He then worked for O’Reilly Auto Parts doing commercial sales, and later ended up back at Toyota.
“In September I turned 62, and thought about retiring,” he said. However, “I saw the ad in the paper for a sales rep and I thought I would give it a try. Plus, I knew [fellow Daily Press marketing consultant] Matt” Runnels.
So, he approached the Daily Press and was hired last Monday.
“He has a great background in all sorts of sales and customer relationships,” said Daily Press Publisher Nickolas Seibel. “I am super-excited that he’s from Grant County and has worked in a number of different capacities, so he already knows a lot of different people coming in.”
Ramirez said the newspaper has always been part of his life — he remembers sitting on the porch with his grandparents, waiting for the delivery person to bring the paper. Ramirez also reads the Washington Post, and as a kid, he said, he would read comic books and encyclopedias.
“I think an informed citizen …, whether through news or education, is a more rounded citizen,” he said. “You have to be informed. Part of that is [through the] newspaper.”
Ramirez said he enjoys talking to people and aims to be very accommodating.
“I know the majority of people in this community, and they know me,” he said. “I don’t just want to make a sale and walk away … I want to make a relationship.”
Ramirez is married to Janet and has two kids — Lorelei and Vincent — along with a dog, Roscoe.
Desiree Delgado, advertising and office manager for the Daily Press, said Ramirez has a number of good qualities that he brings to the newspaper.
“I look forward to working with Anthony,” she said. “His experience and knowledge of the community is a positive addition to our ad team. We’ll press on together for you, our community!”
Ramirez can be reached at email@example.com or by calling the newspaper office at 388-1576.
Seibel said Ramirez may not be the last addition to the newspaper’s staff, either.
“I would love to have one more person on the team, but it’s about finding the right fit,” he said.